SwAY Dispensary
Branding development ✰ web design & development ✰ e-commerce ✰ email marketing ✰ Social media design ✰ custom illustration
SWAY Dispensary is the first LGBTQ+, BIPOC, veteran-owned dispensary in Illinois.
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Overview
AGENCY: HausCo
ROLE: Graphic & Web Designer
FULL SERVICE MARKETING: Website Design, Web Maintenance, SEO, E-Commerce Website, Social Media Design, Email Marketing, In-Store Displays
CLIENT INDUSTRY: Cannabis
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goals
Build a brand following that’s in a highly regulated industry
Create a unique brand identity to stand out in an overcrowded market
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solutions
Experiment with different visual styles within the branding
Pivot to more lifestyle content instead of product promotions to increase social engagement
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results
Built an email marketing list of 17,000 subscribers over a 2-year span
The website received 97k unique visitors in 2025

