SwAY

SwAY

website, SOCIAL media, email marketing

SWAY Dispensary is the first LGBTQ+, BIPOC, veteran-owned dispensary in Ilinois.

At HausCo, I designed social media posts centered around product promotions, cannabis education, events, and lifestyle content.

GOALS:

Build a brand following that’s in a highly regulated industry
Create a unique brand identity to stand out in an overcrowded market

SOLUTION:

Experiment with different visual styles within the branding
Pivot to more lifestyle content instead of product promotions to increase social engagement

SOCIAL MEDIA DESIGN ⋆

SOCIAL MEDIA DESIGN ⋆

Flyer for "Sway Dog Portrait Day" with event details, featuring an illustration of a dog with a red bandana. Event date: Saturday, November 2nd, 12-4 PM. Photography by Glitter Guts (@glittergutsy).

Illustration of a person walking a dog on a leash in front of a colorful building with text "Best Buds Go To Sway Together" in the sky.

Illustration of three diverse people holding ballots next to a voting box. Text reads: 'Spark the change, register to vote!' Characters are wearing shirts with 'sway' and one has an 'I Voted' sticker.

Promotional image featuring a red shopping basket with various health products inside. Text reads "Purchase any two items and receive a third for a penny!" Promotion runs from September 16th through September 22nd. Background is orange with cloud-lik

Sway Post-Fest Recovery Guide on clipboard with red pen and plants. Steps include Epsom salt soak, Avexia Harmony Balm or Lotion, 1906 Chill Drop or Sleep Capsule, and CBD Tonic.

Illustrated characters promoting a sale with a "Daddy's Day Deals" theme, featuring four men wearing "Sway" branded clothing, including shirts and caps, some striking playful poses against a starry background.